Time for a Website MOT?
Cars have an annual MOT to ensure that they are in good shape. Why not give your website an annual check too? If it isn’t doing well on all the points below, …
What Makes Effective Website Content? Words that Attract Visitors to your Site, and Keep them There!
Content is a silent, powerful tool. It’s job is to get visitors onto your site, and keep them there. Words, and how they are used, are key. The right ones …
Blog Power: do I really need a blog on my website?
Yes – and here’s why… In a nutshell, a well-written, informative (and regular!) blog attracts readers and search engines. It also shows that your …
It’s all about the Tone
(Five Reasons Why Tone of Voice Matters) Tone of voice should match your business, your product and your audience – and be consistent throughout all your …