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What Makes Effective Website Content? Words that Attract Visitors to your Site, and Keep them There!

Content is a silent, powerful tool. It’s job is to get visitors onto your site, and keep them there. Words, and how they are used, are key. The right ones …

Blog Power: do I really need a blog on my website?

Yes – and here’s why… In a nutshell, a well-written, informative (and regular!) blog attracts readers and search engines. It also shows that your …

It’s all about the Tone

(Five Reasons Why Tone of Voice Matters) Tone of voice should match your business, your product and your audience – and be consistent throughout all your …