Format: Magazine feature.
Brief: To create a feature that would showcase and celebrate the many facets of Canterbury Rugby Football Club.
Audience: General public – magazine delivered to homes and available in cafés etc.
Tone: Open, inviting, entertaining, informative, professional, respectful, fun and persuasive.
Work: Interviewing sensitively at all club levels and ages (from youth players to club coach and Chairman), collating information and pictures, choosing an effective structure.