Brief: To write inviting, punchy and persuasive content to grab attention and answer a need for good financial advice aimed at women.
Audience: Women in a mid-range age bracket requiring trusted, regular and easily accessible financial advice across a whole range of future planning and investment needs.
Tone: Modern and upbeat. A blend of very professional but also approachable and understanding of needs. Warm and chatty, but not ‘gushy’. Informative and very assuring.
Work: Liaising closely with owner and designer. Fully understanding the brief, using information from a focus group.
Web design: Bridget Designs