Websites

Content Planning

From £100

Dip your toe in the water. A great starter service if you’re beginning the planning process, but aren’t sure what you need.  

Supplying your own content can work brilliantly. However, it can become overwhelming.

I will guide you towards mapping out your pages, and what should or could be included on each. I ask the right nosy questions to get you thinking – and perhaps reassessing – what exactly your website needs to do and say.  

After assessment, you will have a better understanding of your audience and how good content can reach them. You can then decide if you want to work with Nutshell further.

Clients may choose a complete or partial content writing service after this stage. Any quote for additional work will take into account that already done.

Tone of Voice

From £350

Who are you? Who is your audience? How do you want them to feel?

Bright and inspired? Safe and trusting? 

Should your text be crisp, precise and authoritative – or personal, descriptive and persuasive? Would you like it punchy and confident, or laced with lightness and humour? 

Once decided, that tone should be consistent throughout all your written material. This creates assurance that you know what you are doing.

Tone of Voice Review: From £350

Tone of Voice Re-write: Priced per job

Website Review

From £450

Has your website seen better days? Is it consistent, structured helpfully and free from errors?

If not, it will detract from the excellent service you supply – and search engines will notice.

Nutshell will thoroughly explore and evaluate your site, check out similar sectors, and give in depth analysis of your current site – with strong pointers for improvement.

UX Review

From £200

User experience (UX) is vital. If your words aren’t structured thoughtfully, and don’t flow in a way that helps your reader access the information they need in the right place, they’ll find it somewhere else.

Nutshell considers UX in all its content.

Level 1:

Your take-off starter site:

From £500

A good quality, solid starting package.

Content that reflects your business and works well. 

Ideal for a straightforward, small business highlighting a few key services. 

Level 2:

Your bespoke and creative site:

From £1500

Ideal for a small to medium business that needs and wants to stand out from the crowd.

This site will have an authentic and individual identity with an appropriate tone of voice.

A higher level of initial discussion and research is required. Creative, thoughtful content that conveys your business concept and ethos, and works to attract, inform and impress your visitors. A site to truly relish and enjoy!

This package delves deep and spends the time needed to create the perfect site for you. 

Level 3:

Your advanced bespoke and creative package:

From £2000

Ideal for a medium to large business with a greater volume of complex information to research and convey. Similar to Level 2, but on a larger scale.

The content will ensure that you stand out with an authentic and individual identity. A higher level of initial discussion and research is required.

Creative, thoughtful content that conveys your business concept and ethos, and works to attract, inform and impress your visitors. A site to truly relish and enjoy!

This package delves deep and will create the perfect site for your business needs.

You will get:

• Initial meeting (phone, video or at Nutshell) to discuss your business and your readers / customers.
• Home Page, Services pages (2), About Us, Contact.
• Professional tone.
• Clear and concise wording that reflects your business.
• Key words for SEO included.
• One revision.
• Structured clearly with effective UX (User Experience).
• Appropriate headings, subheadings and keywords for SEO.

You will get:

• Home Page, Services pages, About Us, Contact.
• Initial meeting (phone, video or at Nutshell) to discuss your business and your readers / customers.
• Further meetings / calls as required.
• Tone of voice created to reflect your business and consistent across the site.
• Clear, concise wording that reflects your business.
• Creative and persuasive phrasing and vocabulary.
• Key words and taglines.
• Up to three revisions.
• Detailed structure to ensure excellent UX (User Experience).
• Appropriate headings, subheadings and keywords for SEO.

You will get:

• Multiple pages.
• Initial meeting (onsite, phone, video or at Nutshell) to discuss your business and your readers / customers.  
• Further meetings / calls as required.
• Tone of voice created to reflect your business and consistent across the site.
• Clear, concise wording that reflects your business.
• Creative and persuasive phrasing and vocabulary.
• Key words and taglines.
• Up to three revisions.
• Detailed structure to ensure excellent UX (User Experience).