Format: B2B professional magazine article.

Brief: To create an article to promote and explain the benefits of an efficient cost-saving software package.

Audience: Readers of Emergency Times professional magazine. Businesses associated with patient transport or breakdown services.

Tone: Explanatory, professional, clear, personal.

Work: Discussion with production manager. Having already worked with the company on website content, it was a natural step to be able to explain the benefits of the new system.