Niche software designers for the breakdown sector.
Articles, interviews and content relating to the links across the breakdown industry and the unique benefits of the software.
Format: B2B professional magazine article.
Brief: To interview a current industry user of a specific software package and then write an article that demonstrates the positive impact on business operations.
Audience: Readers of Emergency Times professional magazine. Managers of patient transport or breakdown services.
Tone: Business orientated but approachable and ‘real life’.
Work: Discussion with marketing manager and operations manager, preparation of questions and face-to-face interview.