Apex Networks – Emergency Times

APex Networks

Format: B2B professional magazine article.

Brief: To interview a current industry user of a specific software package and then write an article that demonstrates the positive impact on business operations.

Audience: Readers of Emergency Times professional magazine. Managers of patient transport or breakdown services.

Tone: Business orientated but approachable and ‘real life’.

Work: Discussion with marketing manager and operations manager, preparation of questions and face-to-face interview.